Fashion and culture go hand in hand. Our clothes are a source of non-verbal communication which sends messages about who we are, where we come from, what we do etc. Overall, fashion is a way of expressing ourselves through our clothing and accessories. People try to stay “in fashion” and they are mostly influenced by popular culture which is a reflection of cultural forces as well as social factors.

Cultural influence on fashion

It is important to know the influence of culture on the fashion industry and to foresee cultural and social movements in order to comprehend the fashion environment. Fashion is not an isolated factor of clothing or accessories but it is connected to our life in every aspect and among them, culture is the most significant. Fashion goes further than clothing and into the manner, we desire to live our lives. Meaning, fashion influences our lifestyle. Fashion is influenced by cultural changes, such as modernization, art, and even technological innovation.

There is an apparent interaction of shifts in consumer lifestyle, fashion, and culture. It is essential to realize that fashion is made by people living in different cultures and different locations. If we want to understand fashion and its trend then it is necessary to understand what surrounds us in terms of the way we live. It is our society and culture which is our surrounding and they are the ones that influence our lifestyle.

Development of new fashions has mainly three sources in terms of culture. They are High culture, low culture, and pop culture.